Outsourcing online advertising for companies with growth ambitions

In Summary: outsourcing your online advertising

Choose online advertising and move towards a future where your brand is not only seen but also remembered. Let’s recognize the digital landscape for your business together and elevate it to new heights!

Reach your audience where they are most active as soon as you outsource your online advertising to Brandfirm. Whether they are scrolling, searching, or shopping, we ensure your brand doesn’t go unnoticed. From Google Ads to TikTok Ads, your message will find its way. The power of online lies in measurability. Track every click, conversion, and sale to refine your strategy and maximize your ROI. Benefit from the real-time nature of digital ads to advertise effectively and efficiently, providing you more value for your budget.

What does collaboration with the online advertising team look like?

And how do we proceed with online advertising? It starts with a clear kick-off of the collaboration followed by a detailed step-by-step plan for each phase:

Kick-off phase

1. Defining strategy and objectives

• Introductory Meeting: In this first meeting, we get to know your company and goals. What do you want to achieve with online advertising?
• Data Analysis: We analyze your current marketing data to gain insights into your performance and opportunities.
• Formulating Objectives: Together, we define clear, measurable goals for your advertising campaigns, such as a specific tROAS (Target Return on Ad Spend) or target CPA (Cost per Acquisition).

2. Calculating Break-even tROAS and/or Target CPA

• Evaluating Cost Structure: We map your costs to determine the required tROAS and/or target CPA.
• Competitive Analysis: We analyze your competitors to have a benchmark for success.
• Final Determination: Based on our analyses, we establish a break-even tROAS and target CPA, so you know what you need to achieve at a minimum to be profitable.

Next, we will proceed in various phases, where we focus on determining an Ads strategy, creating Ads creations, and implementing them, followed by technical implementation. Our Content specialists create compelling ads that effectively convey your message, and our CRO specialists optimize or create landing pages that align perfectly with your ads. The tracking specialists implement tracking according to a measurement plan to measure every conversion and sale, after which we launch the campaigns and ensure a smooth start.

Continuing the Collaboration with the Online Advertising Team

Once the initial campaigns are successfully live, it’s time for a clear and well-thought-out follow-up. This focuses on the optimization, evaluation, and reporting of the launched online advertising campaigns. Together, we celebrate the successes achieved and continue to look for further growth opportunities.