"Our blue-and-yellow vans have pretty much no time to stop these days."

DIKS x Brandfirm

We have worked together with Erik from DIKS since the beginning of 2018 and are still taking steps to grow faster. In Erik's words, "Working together with Brandfirm is like renting a car from DIKS. Everything has run like clockwork since day one" – and we couldn’t agree more. Read below how we moved forward together.

What problem did you want to solve by choosing Brandfirm?

Erik: "We were looking for an agency that could help us with various online marketing matters, such as getting a grip on our SEO/SEA activities, social media, content marketing, as well as strategic advice.

The great interaction, the clear and evident expertise, and the degree to which Brandfirm was able to empathize with our business ultimately made us choose Brandfirm."

How did you approach the problem, Kevin, what was the strategy?

Kevin: "By driving major growth through the core strengths of DIKS. Car rental is essentially a demand-driven market. On the one hand, we want to grow in volume through search ads with a healthy ROI, while on the other, we want to build organic visibility and work on the DIKS brand.

Keeping a close eye on fleet occupancy has remained a nice challenge. For DIKS, it’s important to have the highest possible percentage of vehicles on the road. Not too much downtime, while also ensuring we have sufficient supply. By identifying peak times on the spot, we can play with efficiency and visibility per category, to make sure it works out.

There are still so many great ideas on the shelf for the future, so keep an eye on DIKS and you will see those pop up.

Can you tell us about your experience with Brandfirm so far?

Erik: "Incredible! We continue to make progress every day, which would be nearly impossible without Brandfirm's help."

And Kevin, what’s your experience been?

Kevin: "It’s been great! Erik is fully aware of everything going on at DIKS. This allows us to switch gears quickly and gives us all the input we need to set up all our marketing as effectively as possible. He’s also bursting with creative ideas, with a healthy focus on results. Every call and meeting are full of energy and ideas, besides, of course, addressing the day-to-day."

What do you think sets us apart?

Erik: "The available expertise. In many different respects, it is very satisfying to work with Brandfirm. Testing ideas with the strategist, optimizing campaigns with a SEA specialist, the list goes on..."

What value has Brandfirm added?

Erik: "Besides a big jump in our online visibility, our partnership has guaranteed that our blue-and-yellow vans virtually have no time to stop these days!"

And what would you say to people considering Brandfirm?

Erik: "Every good partnership starts with a first meeting. So what are you waiting for?"