Clients move forward with our approach.

Scroll down and discover below how we help your business grow through online marketing.

It all starts with connection.

Because without connection, we will never be able to build the mutual trust that gives us the freedom to do our job well. We take a deep dive into your organization to understand your proposition, the product-market fit, and everything that goes along with that. This allows us to develop a smart strategy in which we perfectly align all disciplines within online marketing.

Moving forward from connection to customization.

Below, we explain the different phases of the marketing funnel, which we use to decide on our approach. For one company, ‘reach’ is essential (think of a low-interest product that simply needs to be visible all the time), while for the next company, a focus on the ‘retention’ phase is the best way forward. When working with us, you’ll never get a one-size-fits-all approach: we focus on the phases we believe will have the greatest impact on your business.

- Phase 1
  
  Reach
It goes without saying that people need to know you exist for them to consider your product or service. This phase aims to reach (new) users, make them realize they need you by describing problems your product solves, or simply make them aware of the existence of your products or services. Read more

Goal: Create awareness of your product and brand.
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- Phase 2
  
  Attract
Is your potential customer aware of their need and the role that your product or service plays? Then attracting them to your website is the first priority. One way to do so, is by being easy to find on Google. Read more

Goal: Attract people to your website.
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- Phase 3
  
  Persuade
Once people land on your website, it should be crystal clear why they should choose your product or service. A strong design, good, compelling content, and clear website navigation are crucial. Let us help you. Read more

Goal: Get people to take the first desired action.
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- Phase 4
  
  Sell
Once you have persuaded your users to take action, it's time to make money. Not only do you want as many new customers as possible, but ideally, these new customers should also add high sales value and margins. You do this through cross-selling and upselling. Read more

Goal: Selling, upselling, and cross-selling.
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- Phase 5
  
  Retain
A paying customer is great, but customers returning for repeat purchases are even better. In this phase, we take care of everything to ensure you stay in touch with customers and that the customer relationship stays strong. Read more

Goal: Retain customers so that they become repeat customers.
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- Phase 6
  
  Recommend
When you provide a quality product and manage to retain customers, they’re likely to be highly satisfied. Highly satisfied customers tend to tell friends and family about your products or services of their own accord. Some might be happy to write an online review. You could encourage this by offering a small incentive in return, such as a small gift or a discount. Read more

Goal: Excite customers so that they become ambassadors for your company.

Phase 1: Reach

Focusing on generating reach is important when we want to create lots of awareness of your brand among a large group, or if the market is not yet familiar with the solution you offer. It is important, for example, for low-interest products: reach ensures that you are always visible, so you are top-of-mind when a potential customer finds themselves in a situation where your product is relevant to them.

Skills we use
Goal: Create awareness of your product and brand.

Phase 2: Attract

Don’t be fooled by the numbers. High site traffic is great, but it is much more important to attract the right people: people who are interested in what you have to offer. We research which keywords the relevant target groups are using, and work to ensure that your website ranks as highly as possible - and that search engine ads are displayed for those keywords.

Skills we use
Goal: Attract people to your website.

Phase 3: Persuade

An important step is to make the main goal of your website explicit. Rock-solid sales? Then the buy button becomes an important part of your web design. Want to provide a service? Then ‘contact us’ is the most important call to action. Maybe a live chat works well for your proposition? These are among the many issues we address in this phase.

Skills we use
Goal: Get people to take the first desired action.

Phase 4: Sell

When products are more complex and expensive, the buying process is often lengthier. In such circumstances, the first course of action at the ‘persuade’ phase was to generate leads. In the sell phase, leads are converted into paying customers. If your products are cheaper and simpler, the persuade phase moves on to sales more quickly.

Skills we use
- Contentmarketing
- Conversion rate optimization
Goal: Selling, upselling, and cross-selling.

Phase 5: Retain

A returning customer increases your 'Customer Lifetime Value': after all, even a single customer increases your turnover. For some products or services, repeat purchases are not an option. In that case, you might consider additional services or products to boost Customer Lifetime Value.

Skills we use
- Contentmarketing
Goal: Retain customers so that they become repeat customers.

Phase 6: Recommend

If one-third of your customers recommend a new customer, we would immediately be looking at 33% growth. A solid strategy in this phase ensures exponential growth and a better return on your marketing investment.

Skills we use
- Contentmarketing
Goal: Excite customers so that they become ambassadors for your company.

Find out how to move forward with your business.

"We analyze your website and ongoing campaigns, thoroughly and effectively."

Reach out!

We are happy to help you.

It all starts with connection.

Moving forward from connection to customization.

Reach

Attract

Persuade

Sell

Retain

Recommend

Reach out!